How We Use Social Media & Content Marketing to Fuel Our New Business Pipeline

We all know the power of social media and content marketing. We even preach about it to our clients. But why do so many agencies completely fail with their own attempts?

In this session, Jeff will walk through the approach that R/GA applies to deploy a social media and content marketing program that pulls in leads and generates business for the agency. He’ll share the best practices to make this work in an industry where the goals are big, but resources are tight.