Keynote – The Ever-evolving Marketing Capability Model and the Impact on Agencies

What does the marketing capability model of the future look like? Sarah Armstrong, Partner from McKinsey & Company and leader of the Firm’s Agency & Partner Management Service Line, will answer that question by exploring what capabilities companies will need and where they should sit – either in house, outsourced or somewhere in between. For their part, agencies will need to reevaluate their place in the new marketing capability model.