The Methods We Apply to Convert More Business

Kyla is the global new business chief for TBWA. She works with their agency teams around the world, including their smaller offices with more limited resources.

In this session, she’ll share how she guides her smaller and mid-size offices to compete more strategically and effectively – particularly when up against larger competitors. Get new insight into the methods of larger agencies that can be applied to those dealing with the reality of pitching business on more limited resources.