4 Agencies. 4 Models of Innovation & Growth
Four innovators reveal key insight behind their new models.
Laundry Service + Cycle: Content Development & Distribution
Content development and distribution is one of the fastest growing areas of the agency business. And these two sister operations have nailed it. They were named one of Fast Company’s Most Innovative Companies of 2018 and they’re on AdAge’s Agency A-List, the last 2 years running. Ultimately, they have an uncanny ability to create and distribute culturally influential content that drives business growth for clients such as Amazon, Nike, ESPN, Beats by Dre and LG. All in-house, they have strategy, creative, production, distribution, and talent management.
Ansira: A Look at How Data & Analytics Are Driving Our Growth
With data, analytics and technology at their core, Ansira specializes in marketing programs focused on CRM and customer acquisition. In fact, they were just named in The Forrester Wave reports as a “Leader” in Through-Channel Marketing Automation and a “Strong Performer” in Customer Database and Engagement – the only agency to be named in both categories.
Most importantly, they deliver measurable business impact for a client roster that includes Anheuser-Busch, Coca-Cola, Ford, BMW, Chrysler, Volvo, Microsoft, Nestle, Wendy’s and FedEx, to name a few. With a 96% client retention rate and Net Promoter Score 3X that of the industry average, they continue to drive consistently high growth rates.
Trae and Andy will take a look at their progressive method with clients and how they believe the agency industry ultimately needs to continue its rapid evolution.
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