Keynote – Leading Your Agency Forward: Never Beg. Never Borrow. But Always Steal.

Michael will address leading an agency through the complexities of today’s sophisticated competitive set and new client demands.

He will focus in on why you need to place client outcomes and stealing share ahead of everything else – having this permeate all aspects of agency operations. Only with this foundation in place, can you then improve your own growth strategy. In fact, if you want to convert more new business, here’s the key shift: focus on the client’s “business over brand” versus “brand over business.”