Barkley: A Model of Specialization & Growth

Now at more than 400 people strong, Barkley orchestrated a complete reinvention and drove remarkable growth by building out multiple areas of specialization.

In a world of growing marketing complexity, clients are urgently looking for more specialized agency partners to help them achieve business growth. Experts capable of designing integrated, end-to-end, omnichannel customer experiences are in demand.

To grow, agencies will have to get their business model more focused to develop both:

1) Deep knowledge of specific markets and audiences

2) Practice areas and centers of excellence.

Jason Parks, Managing Director of Barkley, will share their journey of developing and marketing a more specialized agency offering. He will share their journey of becoming a recognized leader in modern consumers and well as the process they’ve put in place to develop specific centers of excellence.