Building a More Robust Data & Analytics Offering

Mike will provide new insight on how to build out a more robust data and analytics offering, with the goal of generating more revenue for the agency.

Today’s customer journey is much more complex than ever before and so the tactics, metrics and technology required to help agencies deliver an improved customer buyer experience for clients has become far more complex.

Mike will review how to: align around analytics to provide clients a more data-driven engagement; integrate regular data, analytics, insights and reporting; and position a new customer journey model with the critical data, analytics and dashboards associated with each step.