Potential vs. Profit: How to Leverage Opportunity Cost to Better Achieve Financial Growth

Over the last decade, Vanessa and her specialized team at Creative Performance have helped over 100 marketing services firms through complex organizational change. They specialize in balancing the needs of People, Process and Technology in a manner that drives sustainable growth for agencies.

During this session, Vanessa will introduce the concept of Agency Financial Potential and why simply focusing on “profitability” is a legacy mindset keeping you from realizing the full potential of that profit. She will illustrate how Opportunity Cost is the true enemy, a critical metric ignored by most agencies. Finally, she will walk through which operational areas to focus on for the greatest impact – while revealing a set of practical next steps to reclaim your agency’s financial potential.