“The New Competitive Landscape & What It Means To Your Agency”
Part 1 of 4

It’s no secret the marketing services industry has become fragmented. From new marketing technology and in-house agencies, to Google and the Consultancies, clients have new options.

In fact, clients are now questioning who provides the most effective marketing strategy, customer insight, activation and measurement. Is it agencies? Is it the consultancies? Marketing technology? Or, should we just do it all ourselves?

In this video series, we’ll address the new industry landscape and key lessons you can apply to your own agency to drive growth. We’ve all heard a lot about the consultancies. We’ll take a look at their objectives as they move into marketing services – along with a review of the new set of competitors. Several consultancy planning models will be provided, revealing new insight into how they position their firms and operate on a day-to-day basis.

There are new challenges ahead, but also tremendous opportunity. Expect to leave with a new understanding of what the future holds for the agency business and how you can begin preparing for the new opportunities.

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Join Other CEOs to Address Agency Business Growth

Coming up November 6 – 7, more than 100 CEOs will convene in Chicago to address the biggest growth opportunities ahead for the agency business. Speakers include McKinsey, R/GA, Sapient.Razorfish, Huge, Butler Shine Stern & Partners, TBWA, and more.

Limited Seating Available: Register Now
See our full agenda here and registration here.